Guinness World Record (GWR) adjudicator Glenn Pollard presents 2 GWR certs to Aspark CEO Masanori Yoshida (Photo Worldreach)
Our most recent project was with Japanese company Aspark who have developed the Owl luxury high end electric hyper-car. Our team facilitated and communicated Asparks involvement in the Guinness World Record (GWR) at a top speed event in Yorkshire, England. We are happy to say the Owl set two new GWRs.
The article stated that there are eight different components of luxury. Quality, history, status, distinctiveness, timelessness, the feel-good factor, the experiential nature of the brand and exclusivity. That latter clearly fits into the achievement of GWR as does distinctiveness, and the feel-good factor.
We certainly felt great!
So if you want to enhance your brand an unique event is one approach.
Article linke here https://www.marketingweek.com/evolving-concept-luxury/
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